Oui Clothing: The Blue, Red & White Edit for Summer

The new Oui clothing collection has just arrived at Olivia Grace, and it tells a colour story we think you'll love.

There are collections that arrive at the boutique and feel immediately right for the season. This is one of those. Ten pieces, three colours: Marina Blue, Red Alert and Optic White. They work together in a way that feels completely considered. Not a colour trend chased for the sake of it, just Oui at its most thoughtful.

• Why This Oui Clothing Colour Story Works
• The Pieces We'd Start With
  • The Blues
  • The Reds
  • The Whites
• How to Wear the Edit
• Find the New Oui Clothing Edit at Olivia Grace
• Frequently asked questions

Why This Oui Clothing Colour Story Works

The secret is in the balance. Marina Blue is the anchor. It's a soft, warm shade that sits somewhere between navy and denim, and it works with almost everything. Red Alert brings the energy, not aggressive, not loud, just present. And Optic White gives the whole edit room to breathe.

What makes this collection particularly special is the way the colours cross over. The stripe pieces sit right in the middle of both stories. Wear them with the blues and the outfit reads one way. Pair them with the reds and it reads another. That kind of versatility is harder to achieve than it looks.

The Pieces We'd Start With

The Blues

The Marina Blue Wide Neck Jumper (97857) is the quiet hero of this edit. Relaxed, soft and beautifully wearable, it's the kind of piece that earns a place in your wardrobe and stays there. The Kentucky Blue Embroidered Shirt (98651) is the showstopper. The embroidery detail is something you need to see up close, and it makes a simple blue shirt something worth remembering.

The Reds

Red Alert is a bolder choice, but the brand handles it with characteristic restraint. The Red Alert Wide Neck Jumper (97932) wears the colour warmly rather than sharply. The Fine Knit Short Sleeve Cardigan (93592) layers beautifully over the white pieces. The Ciao Bella Ribbed Vest Top (98629) is the easiest entry point, and at £55 it's the most accessible piece in the drop.

The Whites

Optic White and Offwhite give the edit its canvas. The Blouson Jumper is relaxed and effortless. The Culotte Trousers (97604) and Wide Leg Trousers (96576) are both beautifully cut, so it's worth trying both to find the silhouette that suits you. Either pairs with every other piece in the collection.

How to Wear the Edit

The easiest way in is to pick a colour and build from there. Start with the Marina Blue jumper. Pair it with the Optic White wide leg trousers. Add the stripe vest top as a layer. Three pieces working together without any effort.

For a bolder approach, try the Red Alert cardigan over the Optic White blouson jumper. It's one of the most striking combinations we've put together in the boutique this season.

And for a single piece that does the work, the Kentucky Blue Embroidered Shirt worn open over white trousers. Done.

Find the New Oui Clothing Edit at Olivia Grace

Browse the full Oui collection online, or take a look at our New In edit to see everything that's just landed for the season. Much of this drop sits in our knitwear too. You can read more about the label on the Oui website, the Munich knitwear house behind the collection.

If you'd like help choosing the right pieces, just call us on 01937 585429. Our team are always happy to help with sizing and styling.

Shop the Oui collection

Frequently asked questions