Floor is an Italian knitwear label we've just added to the rail at Olivia Grace, and it's the yarns that sold us. Wool, alpaca and lurex-flecked knits run through the jumpers and cardigans, with a wide-leg faux leather trouser cutting through the softness. Founded in 2018, it's built around layering that feels considered rather than obvious. New in for AW26.
We added Floor to the rail this season because the yarns do something photos never quite capture: cable knits with real weight, a wool jumper that layers without bulk, lurex threads that catch light without shouting about it. It's a newer name for us at Olivia Grace, and one we're glad to have found.
Most of the range is knitwear. Virgin wool jumpers come in flannel, steel and espresso, there's an alpaca-blend piece in a soft brushed pink, and a run of lurex-flecked knits for evenings that call for a bit of shimmer without going full sequin. Necklines vary properly too: turtlenecks with fold-down collars, a high cable-knit crew neck, round necks that layer easily under a coat.
The two cardigans lean cropped and considered. One is a fine-gauge Vanilla button-through, the other a Graphite piece flecked with lurex, enough sparkle for party season without trying too hard. One trouser style rounds out the edit: a wide-leg faux leather cut in Almond with clean seam detailing down each leg, the sort of piece that makes a plain jumper look finished.
Floor launched in 2018 as an Italian knitwear label with a clear idea: texture doing the talking instead of logos or prints, layering that looks put-together rather than accidental. It isn't chasing a new concept every season. It's refining the same one.
If your knitwear drawer in Wetherby, or wherever you're shopping from, has started to feel a bit predictable, Floor is worth a proper look.
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