Yaya brings soft, considered knitwear and easy separates from the Netherlands to Olivia Grace. Founded in 1992, the label has built its name on natural tones and pieces designed to work well beyond one season. We've hand-picked a small edit for the shop in Wetherby, chosen for exactly the kind of quiet, wearable style our customers ask for.
We stock Yaya because it fills a genuine gap: knitwear and blouses with real substance, colours you'll actually keep wearing, and nothing that dates the moment the season turns.
The range we carry so far leans into knitwear: ribbed jumpers, a cropped polo-style spencer, and a knitted top with a distinctive standing collar. A crisp poplin blouse rounds out the edit, proof the label works just as well in wovens as it does in knit.
Yaya has grown from a small Dutch fashion label into a proper lifestyle brand, stocked in over 2,700 locations worldwide, with its own concept stores across the Netherlands, Belgium, Germany, France, Poland and Ireland. In the UK it's still something of a discovery, which is part of why we wanted to bring it in.
If you're after knitwear with a bit more thought behind it than the high street usually manages, this is a good place to start.
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