iBlues has been making feminine, colourful knitwear from Italy since 1975, part of the Max Mara group and built on the same Italian construction standards. Knitwear is where it started and remains the brand's real strength. We bring in a small edit for Olivia Grace Fashion in Wetherby.
We stock iBlues because it brings a younger, bolder energy than some of the other Max Mara group lines, while keeping the same quality underneath.
The pieces we carry lean into knitwear and dresses, in eye-catching shapes and colour rather than anything muted.
If you want Italian quality with a bit more colour and confidence, iBlues is worth a look.
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